Aston Villa have announced a new sponsorship deal with gaming company W88
English top-flight soccer club Aston Villa has announced a new shirt sponsorship deal with gaming company W88, in what is being described as a record-breaking commercial agreement.
The Asian firm has become the Premier League side’s principal partner for the 2019/20 season, with its logo featuring on Aston Villa’s home and away shirts, as well as first-team training wear.
Although the financial details of the deal were not announced, the contract with W88 would have to exceed the UK£8million a year that Chinese casino chain Genting paid the club over the course of its two-season deal from 2011 to 2013 to break a commercial record.
Aston Villa’s chief commercial officer, Nicola Ibbetson, said: “This is a record-breaking commercial partnership for the club, our promotion to the Premier League offers our club partners a global platform to reach our worldwide fanbase.”
Hilly Ehrlich, W88 business development manager, added: “We look forward to engaging with the fans, players and club management in the coming months.
“W88 is a renowned online gaming brand with a significant member base. The brand represents trust and integrity, with sports namely soccer at its core.”
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