English top-flight soccer club Aston Villa have announced a new shirt sponsorship deal with gaming company W88, in what is being described as a record-breaking commercial agreement.

The W88 firm has become the Premier League side’s principal partner for the 2019/20 season, with its logo featuring on Aston Villa’s home and away shirts, as well as first-team training wear.

Aston Villa’s chief commercial officer, Nicola Ibbetson, said: “This is a record-breaking commercial partnership for the club, our promotion to the Premier League offers our club partners a global platform to reach our worldwide fanbase.”

Hilly Ehrlich, W88 business development manager, added: “We look forward to engaging with the fans, players and club management in the coming months.

“W88 is a renowned online gaming brand with a significant member base. The brand represents trust and integrity, with sports namely soccer at its core.”